Analysis of organizational culture and e-commerce adoption in the context of top management perspectives

Downloads

Published

29-12-2023

DOI:

https://doi.org/10.58414/SCIENTIFICTEMPER.2023.14.4.61

Keywords:

E-commerce adoption, Small and Medium Enterprises (SMEs), Technological readiness, Business performance, Third-party platforms

Dimensions Badge

Issue

Vol. 14 No. 04 (2023): The Scientific Temper

Section

SECTION D: COGNITIVE NEUROSCIENCE, PSYCHOLOGY AND HUMAN BEHAVIOUR IN SOCIETY, AND SUSTAINABLE DEVELOPMENT

License

Copyright (c) 2023 The Scientific Temper

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors

  • Raghavan Santhanam Symbiosis skills and professional University, Kiwale, Pune, School of Ports Terminal Management and Logistics, Pune, Maharashtra, India
  • P Venugopal Department of Mechanical Engineering, Muthayammal College of Engineering, Rasipuram, Tamil Nadu, India.
  • Sreoshi Dasgupta Department of School of Commerce and Management, Garden City University, Bangalore, Karnataka, India.
  • R. S. Kumar Department of Aeronautical Engineering, Er. Perumal Manimekalai College of Engineering, Hosur, Krishnagiri, Tamil Nadu, India.
  • Saravanan M.P Jain College, Bangalore, Karnataka, India
  • Ravindra A. Kayande Symbiosis Skills and Professional University, Pune, Maharashtra, India.

Abstract

Objectives: The aim of this study is to examine the factors influencing e-commerce adoption (ECA) among SMEs and evaluate its impact on their business performance. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with small and medium enterprises (SMEs) owners and managers across diverse industries and geographical locations.
Methods: The analysis involved collecting and scrutinizing data from various organizations to provide a quantitative understanding of the relationship between organizational culture and ECA perceptions among top management. The factorability of the collected data was tested using the Bartlett’s test of sphericity and the Kaiser-Meyer-Olkin (KMO) test, which are commonly used to assess the appropriateness of data for factor analysis.
Findings: This work underscores the importance of acknowledging the role of culture in ECA and emphasizes the significance of further research and strategies for fostering a culture that promotes and supports e-commerce within enterprises. Finally, barriers of ECA and Influencing and user satisfaction factors are identified and the conceptual framework of factors influencing ecommerce adoption in SMEs (Service sector) of ASSAM is developed.
Novelty: Applying these tests specifically to the context of ECA in SMEs is a novel application.

How to Cite

Santhanam, R., Venugopal, P., Dasgupta, S., Kumar, R. S., M.P, S., & A. Kayande, R. (2023). Analysis of organizational culture and e-commerce adoption in the context of top management perspectives. The Scientific Temper, 14(04), 1474–1481. https://doi.org/10.58414/SCIENTIFICTEMPER.2023.14.4.61

Downloads

Download data is not yet available.