Influence of Entrepreneurial Characteristics on the Performance of MSMEs in Gautam Buddha Nagar

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) are seen as the principal source of economic progress in the world regardless of the economic level of the country. The traits and behaviors of entrepreneurs are the ones that have the most impact on the performance of MSMEs in an environment that is growing more competitive and uncertain. Nevertheless, there is still a lack of empirical evidence that investigates this relationship in specific regional contexts.
Objective: The research was conducted to investigate the influence of entrepreneurial traits on the performance of MSMEs in Gautam Buddha Nagar, an area of Uttar Pradesh that is quickly turning into an industrial hub.
Methodology: The quantitative approach was used in the study. A structured questionnaire was used to obtain primary data from 400 MSME owners, founders, and managers. A 5-point Likert scale going from Strongly Agree to Strongly Disagree was used to determine both entrepreneurial traits and MSME performance. The relationship between entrepreneurial traits and MSME performance indicators was evaluated through correlation and regression analyses.
Results: The research results showed a robust and significant positive connection between the traits of entrepreneurs and the performance of MSMEs. The improvement in customer satisfaction, the rise in employee productivity, the increase in profits, and the better sales growth were all linked to the stronger entrepreneurial orientation.
Implications: The research offers beneficial insights to policy makers, industry players, incubators, and would-be entrepreneurs. The conclusions can assist in the creation of specific training programs, financial support, and government measures that form the basis of entrepreneurial skills and improve MSME’s performance, finally leading to the advancement of the local economy’s endurance and innovation through the community.