Investment model on the causation of inclining attributes towards bank investment options in the investor’s portfolio

Abstract

In today’s dynamic financial landscape, investment portfolios have become increasingly diversified with a growing number of investors gravitating towards bank investment options. This shift in preference can be attributed to various factors that resonate with investors evolving needs for reputation, emotional dimensions, financial gains and service quality. Understanding the underlying causes of this trend is crucial for both investors portfolio and to attract and retain investors. The research purpose is to create an investment model. The inclination is a feeling that an individual wants to do particular thing, or the fact that one prefers to do a particular thing. The purpose of the model is to represents the inclining attributes of the investors with six factors based upon the relationship by Structure Equation Model (SEM). Simple random sampling is adopted with judgement sampling which has a sample size of 619 respondents of twenty -four private and public sector banks from Chennai city and the study period was from January to July 2024. Since the research is based upon developing an investment model SEM investigation is found as an effective statistical tool. This study helps the researchers to identify the causation of inclining attributes towards bank investment options and further probe into the bank investment options arena. This study helps the investors to choose the optimum inclining bank investment attributes in their investor’s portfolio. This study helps the social upliftment of the investors, which leads to capital formation in the economy.