Role of artificial intelligence in digital marketing in enhancing customer engagement

Abstract

Through its ability to help businesses better understand, engage, and communicate with their consumers, artificial intelligence (AI) has completely changed a number of areas of digital marketing. In order to improve customer engagement, this research examines how AI is used to digital marketing tactics. In order to generate customized advertising campaigns and improve consumer enjoy, businesses may additionally leverage AI-pushed technologies like chatbots, personalised content material, predictive analytics, and recommendation systems. Customer opinions on AI-powered marketing tools and their efficacy in boosting engagement are examined in a quantitative study that was completed by 300 respondents. As a consequence, businesses and their customers are able to build deeper connections. The findings show that AI greatly improves customization, predictive insights, and customer engagement. Insights on how digital marketers may use AI to increase engagement and improve overall marketing success are provided by this research.