Does shopping values influence users behavioral intentions? Empirical evidence from Chennai malls

Abstract

India’s economy is strongly reliant on the retail business, and the development of shopping malls over the last decade has boosted the industry. However, little empirical study has been conducted on shoppers’ experience value, user delight, and behavioral intentions in Chennai city retail malls. The study examined how atmospherics, entertainment, accessibility, culture, and shopping values affect mall shoppers’ intents using descriptive research. A structured questionnaire was distributed to 119 respondents using convenience sampling, and MRA Analysis was used to examine the hypotheses. The correlation coefficient between shopping values and customer response is 0.693, indicating a 48.02% positive association. In addition, The findings showed that shopping value influences user satisfaction and behavioral intentions. It is recommended that retail mall managers consider visitor value as a multidimensional construct to create a satisfying experience for users. This study enhances the literature regarding the varied impacts of shopping mall attributes on customer shopping happiness and behavioral intentions. This study indicates that retail malls must enhance their qualities to elevate and maintain customer satisfaction. This paper empirically demonstrates that the service quality and mall attributes can be improved by adequately implementing Shopping values in Malls.