Empowering Indian consumers to embrace electric vehicles through the unified theory of acceptance and use of technology

Abstract

The Indian transport sector accounts for the highest share of greenhouse gas emissions. Traditional vehicles replacing with electric ones are India's only viable solution to reduce greenhouse gases. “Electric Vehicles (EVs)” might significantly lessen the negative effects of the transportation sector on the environment. In this research, we use a UTAUT model to assess consumer intent to embrace EVs as a means of transportation. “Data from 200 Indian respondents were collected using a purposive sampling strategy, and the results were analyzed using the Amos structural equation modelling technique”. According to the findings, there is a considerable impact of “Performance Expectancy,” “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, and “Price Value” on consumer adoption intentions for “electric vehicles”. The findings of this study will provide valuable insights for policymakers and manufacturers in developing effective marketing tactics that enhance “Customer Motivation, Awareness, and Value Generation” for “electric vehicles for sustainable development.