Mediation of competitive advantage between strategy management practices and organizational performance

Abstract

This study aims to investigate the impact of competitive advantage as a mediator between organizational performance and strategy management in enterprises located in Faridabad. Using a well-designed questionnaire and convenient sampling, data is gathered from 200 Faridabad-based businesses. Amos 21 and SPSS 21 are used for data analysis. Strategy management practices significantly impact organizational performance in direct analysis. Competitive advantages have a significant impact on organizational performance, and strategy management practices have a significant impact on competitive advantages in the indirect effect. However, there is no significant relationship between strategy management practices and organizational performance. It is revealed that completive advantages fully mediate between strategy management practices and organizational performance. Subsequent studies may employ qualitative research methods to investigate additional pertinent variables. It is implied that strategy implementation and assessment are critical to improving performance and giving Faridabad-based businesses a competitive edge.