A systematic review of social media communication with respect to fashion brands

Abstract

Social media communication is an important way to visualize the observation of fashion brands in the context of cost and benefit analysis of the paradigm of the fashion market on social media sites. In the context of the definition of the 21^st century is a synonym for globalization in the perspective of new liberal economics. In these consequences, social media communication sharpens the direction and dimension of fashion brands among customers because it creates the concept of digital economics and replaces the traditional approach of the fashion markets. In these consequences, the present paper examines the systematic review of the role of social media communication with respect to fashion brands with a study design of an analytical framework. The findings of the study show that India is an emerging market for fashion brands due to its new liberal economics in the aspect of social media communication, but there are lots of challenges emerged in the society of India regarding the adoption of fashion mode in lifestyle. Therefore, it may be managed through the positive role of social media communication in the traditional market of India.