Examining the relationship between motivation and incentives in the context of maternal health awareness: A study of Asha workers in Uttarakhand

Published

17-08-2024

DOI:

https://doi.org/10.58414/SCIENTIFICTEMPER.2024.15.3.55

Keywords:

ASHA workers, Motivation, Incentive, Policymakers, work-life Balance

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Issue

Section

SECTION D: COGNITIVE NEUROSCIENCE, PSYCHOLOGY AND HUMAN BEHAVIOUR IN SOCIETY, AND SUSTAINABLE DEVELOPMENT

Authors

  • Kamna Kandpal mity School of Communication, Amity University, Noida. https://orcid.org/0000-0002-6801-3663
  • Piyashi Dutta Amity School of Communication, Amity University, Noida.
  • P.Sasikala Ravichandran Department of New Media Technology, Makhanlal Chaturvedi University, Bhopal.

Abstract

ASHA workers have been facing deprivation in the context of remuneration. The incentive paid to the ASHA workers is not sufficient for the amount of work ASHA workers are performing in the fields tirelessly. Several newspapers like The Times of India, Deccan Herald, and The Hindu etc., have covered the issues that ASHA workers have raised despite their dedication towards their services. ASHA workers have also gone for strikes citing their poor conditions. Jain et al. (2022) have constructed an earnings projection model and incentive structure that affect the motivation of community health workers. The ground-level issues pertain to challenges such as lack of motivation due to less incentive for the tasks performed.  During the COVID-19 pandemic, Community health workers continued to provide services ranging from vaccinations to folic tablets to pregnant women. This paper discusses the plight of the community health workers (ASHA) in the select villages of Bageshwar district in Uttarakhand. The cross-sectional study was conducted from Feb 2021 to Aug 2023 in Bilonasera, Kathayatbara, and Manyura Mafi of Bageshwar districts. The field study discusses the narratives of the challenges and issues faced by grassroots-level workers. The study highlights the case –studies of the issues faced by the community health workers. Further, content analysis of the newspapers was done to explore the issue and reach the investigation. The study also presents recommendations on reforms in the wage structure and benefits to the accredited social health activists (ASHA).

How to Cite

Kandpal, K., Dutta, P., & Ravichandran, P. (2024). Examining the relationship between motivation and incentives in the context of maternal health awareness: A study of Asha workers in Uttarakhand. The Scientific Temper, 15(03), 2846–2853. https://doi.org/10.58414/SCIENTIFICTEMPER.2024.15.3.55

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Author Biographies

Kamna Kandpal, mity School of Communication, Amity University, Noida.

: Kamna Kandpal is a Research scholar in Amity school of Communication, Noida. She is working as Assistant professor, Lovely Professional University, Jalandhar. Her Research interest includes Health Communication, Gender studies, Developmental Communication, Communication studies and Ethnographic studies. Besides that, she has qualified UGC Net (2019) twice and KSET (2019). She has presented papers in International and National conference. Her paper ‘Understanding the trends in Health Communication: Mobile Health Applications and Accredited Social Health Activists (ASHA) got published in Journal of Advance Research in Science and Social Science (JARSSC). Another Research paper titled “Coverage of Maternal health issues during the COVID-19 Pandemic: A Study of Uttarakhand in India ’in Mass Communication, International Journal of Communication Studies ‘Mass Communicator, JIMS, New Delhi.

Piyashi Dutta, Amity School of Communication, Amity University, Noida.

Piyashi Dutta is an Assistant Professor in Amity school of Communication, Noida. She completed her masters in Mass Communication and Journalism from Tezpur University, Assam. She focussed on Sociology of Northeast India, Folk Studies and Gender studies during her Ph.D. from the Department of Sociology, Tezpur University, Assam. Apart from that, she is focussed in Interdisciplinary Research. Her Research interests encompasses Media and Society, Film studies, Sociology of Media, Developmental Communication, Tribal studies, Folk studies and sociology of North-East. She has qualified UGC-NET and Recipient of ICSSR Doctoral Fellowship

P.Sasikala Ravichandran, Department of New Media Technology, Makhanlal Chaturvedi University, Bhopal.

Dr. P.Sasikala Ravichandran is Professor and Dean in the department of New Media, Makhnlal Chaturvedi University , Bhopal. She has an experience of around 33 years in teaching and research guidance to scholar. Besides that, She has published many scopus and web of science indexed article in journals of repute.