Combination of financial literacy, strategic marketing and effective human resource for sustainable household wealth development

Abstract

Financial literacy encompasses not only knowledge of financial terminology and basic concepts but also the ability to comprehend, analyse, and make informed decisions about financial options. As individuals navigate a complex financial environment characterized by new products, market complexities, and global influences, the need for financial literacy becomes paramount. In the contemporary financial landscape, the concept of financial literacy has garnered increasing attention due to its profound implications for individual and societal prosperity. This study delves into how financial literacy, combined with strategic marketing and effective human resource management, contributes to sustainable household wealth development, examining its impact on prudent decision-making, effective financial planning, and the ability to respond to economic dynamics.

The present study encompasses a mixed-methods approach, combining quantitative and qualitative research techniques. A structured questionnaire including Likert scale questions, is administered to a diverse sample of participants, ensuring representation across various demographics. The survey aims to gauge the current level of financial literacy, understand financial behaviours, and assess the impact of financial literacy on decision-making related to wealth management. Data analysis involved both quantitative and qualitative methods, such as percentage analysis, to identify level and relations, and qualitative content analysis to derive themes and narratives from responses. Drawing on research findings, the study explored the linkage between financial literacy and sustainable wealth development, shedding light on its multifaceted influence on financial behaviours, investment choices, and overall economic well-being