Direct selling laws and regulations in India: A comprehensive study

Abstract

Direct selling is a long-standing and widely utilized business concept in which salespeople engage directly with customers to generate sales through personalized interaction. Even though direct selling has been a thriving sector in India for a long time, official regulatory attempts have only lately gained pace in the last few decades. By examining the regulatory frameworks already in place, this research aims to analyze the regulatory environment of the direct selling industry. We look at the challenges caused by conflicting regulations resulting from many legislative attempts and the impact these limitations have on the industry. We also look into the limitations of the current regulatory framework, which depends on collaboration between the Indian central government (which functions similarly to the U.S. federal government) and the state governments it oversees. Finally, we will provide some solutions that might address these issues and raise the effectiveness of the industry's regulatory system.