New gender representation on the Indian OTT platform: A study on web series “Made in Heaven”

Abstract

This paper studies new gender representation in the popular web series “Made in Heaven”, released on an Indian OTT platform. The key aspect of Indian OTT platforms is that neither the visual nor the ideological content is restricted or controlled. As a result, the content makers are choosing OTT platforms to produce unconventional gender content like bi-sexuality, trans- sexuality, homosexuality, and asexuality. The methodology used in conceptualizing the findings of this paper is a sequential analysis of the internet movies database (IMDb) reviews. Amazon subsidiary IMDb is an online database where the audience can find information about cinema, television, OTT, video games, etc. Also, the reviews and feedback of the audience are subjected to detailed analysis to create a conceptual framework for the effect of such unconventional media content on Indian society. The paper concludes with a detailed discussion of the findings and presents a brief study on the impact of unconventional content on Indian society.