A study and analysis of e-commerce factors influencing ecotourism online booking behavior

Abstract

Ecotourism in India is not prevalent, but those aware of this jargon do everything they can to maintain the country’s natural attractiveness, even if it is one step at a time. As travelers, they are reliable for maintaining the civilization and practices of the goal and announcing the more secondary progressive locations. To study the e-commerce factors influencing tourism online shopping behaviour among Bengaluru, Karnataka State consumers. A descriptive study uses hypercritical sampling to select samples from tourism online shopping users of Bengaluru, Karnataka state, India. The statistics were collected with the assistance of a selected questionnaire. The factor analysis is executed to identify the factors; nonparametric questioning was used for hypothesis testing. The research study outcomes recommend that numerous success factors like demographic and social factors affect consumers’ tourism online shopping behavior. The main contribution of this paper deals and concludes with the influence of e-commerce sites and ecotourism online shopping in multiple sectors