Unnikrishnan, Sharanya, Eldhose Thomas, and Arunima Dey. 2025. “AI-Powered NLP in Vernacular Public Relations: Opportunities, Challenges, and Ethical Implications for India’s Multilingual Landscape”. The Scientific Temper 16 (10):4923-35. https://doi.org/10.58414/SCIENTIFICTEMPER.2025.16.10.11.